Hi, I’m Ellen Mueller.

I’m a Startup Coach, Small Business Consultant and the founder of In the Flow Consulting.

 
 

My mission is to use my expertise and experience to help individuals establish viable purpose-driven businesses.

I’m backing these businesses because they inject positive value into our communities, they're driven by purpose not profit, they strive to build meaningful relationships with their stakeholders and leave the environment better than they found it.

Establishing a viable small business is a tough endeavour. The failure rate of small businesses over 4 years is 40% in Australia. You need the right combination of passion, knowledge, tools and support to thrive. I love the excitement and challenge that comes with starting and growing a business. It’s a privilege to walk the journey of learning and self-discovery when people step outside their comfort zone. So here I am to guide and support every business owner so every day they can put their best foot forward.

“I want to be in the arena. I want to be brave with my life. And when we make the choice to dare greatly, we sign up to get our asses kicked. We can choose courage or we can choose comfort, but we can’t have both. Not at the same time.”

- Rising Strong by Brené Brown

My Story

 

Qualified with a Bachelor in Business Administration and an Associate Degree in Sports Management, my professional experience spans from the corporate sector to the owner of two small businesses. I've worked in the Australian finance, health and sport industries, run a yoga studio, studied nursing and Chinese Medicine, volunteered on the phone lines as a Telephone Crisis Supporter for Lifeline and worked on a cattle farm in outback New South Wales. Did I mention I've also hiked through the Thorong La Pass at 5416m altitude on the Annapurna circuit in Nepal - that was though and cold! On my journey, I have learnt the value of community, wellness and the importance of looking after the whole ecosystem in which humans, animals and the environment are connected.

I always aspired to be self-employed - to be the captain of my ship, directing it with my fierce drive and diverse capabilities. Since establishing In the Flow Consulting, I’ve worked with yoga studio owners, community organisations, career coaches, ecologists and health professionals to develop their strategy, pivot their business, make critical decisions and overcome fear. I’m skilled at turning ideas into practical solutions and anticipating problems before they occur. I’m often the person people turn to, and trust, to get stuff done and get it done right.

The challenge of starting and running a business is real. By the way, I can't get enough of starting businesses (ask any of my friends), so I also started a boutique honey business, The Lazy Drone, with my partner a.k.a master urban apiarist. A friend of mine once said "starting a business is a big old journey of self-discovery" and wow she was right. I've grown tenfold through the process and understand what knowledge, tools and support small business owners need to get their idea off the ground. I love helping people to reach their full potential and it gets me out of bed to work with entrepreneurs who aspire to create thriving purpose-driven businesses.

Qualifications

Certificate III in Micro Business Operations

Bachelor in Business Administration

We believe in:

  • Integrity

  • Persistence

  • Optimism

  • Continuous Learning

  • Courage

  • Creativity and challenging the status quo

  • Living life in your own authentic flow